Artists will learn how to create their own PERSONAL BRAND and write commercial songs. We will write songs as a group, and as individuals. After artists decide what their message is, they will write original songs consistent with their brand, perform them for the group, and receive feedback. Artists will learn how to set up and run their own WEBSITE and SOCIAL MEDIA PAGES. A select number of students will be chosen to film a MUSIC VIDEO of an original song. At the end of the quarter we will select the best song written by the group, record it, and film a music video that features all the artists in the course.
Artists will learn advanced SOCIAL MEDIA STRATEGIES. They will form PERFORMING GROUPS, create a new brand for each group, and write songs together. They will continue writing for their individual projects, perform them for the class, and receive feedback. The artists will prepare for and present a CONCERT at the end of the quarter that will feature the original songs they wrote in groups and songs written by individual artists.
Artists will begin the process of creating their own ALBUM once their messaging and branding is well-defined. As soon as each artist and/or group has a few quality songs they will start RECORDING DEMOS. They will learn the basics of internet MARKETING and online resources to build their online fan base and start MAKING MONEY with their music. Select artists will be chosen to RECORD AN ORIGINAL SONG in the studio.
Artists will do songwriting exercises, WRITE FOR TV AND FILM, and enter SONGWRITING COMPETITIONS. They will learn about advanced music marketing, and develop their INTERVIEWING and PERFORMANCE SKILLS. All the students will record enough song demos for an EP that they can market online and perform at gigs. They will learn the basics of MUSIC PRODUCTION. They will put together a big show featuring their original songs, and perform them at a BIG CONCERT at the end of the quarter.
*Schedule subject to change, based on the artists' needs.